ONLINE ADVERTISING AND MARKETING
Having a professional website is only the first step in developing your internet business or ecommerce solution. Like any sales channel, you need to manage the associated marketing campaigns.
We use a variety of approaches to support such campaigns.
- Search Engine Optimisation (SEO) : Google and other search engines need to be able to find your site, and see what it is about, in order to send visitors through to it. We ensure your text is clear and focused and your supporting information such as images tag and keywords are appropriate.
- Pay per Click Advertising : We use google advertisements to bring traffic to your site. Well written, keyword targeted advertising campaigns are written for your business, and their effectiveness is monitored and adjusted to meet your requirements.
- Affiliate Advertising (pay per lead, pay per sale) : We take part in a number of affiliate networks, choosing appropriate ones depending on your focus and requirements. You can pay per lead (e.g. newsletter signup) or pay per sale (e.g. a percentage of the sale made). Either way, your advertisement is shown on many different sites of your choosing. We also develop Banner Advertisements for your business.
- Link Swaps, Directory Listings and Direct Advertising : We can advise on the relevance and usefulness of a wide range of cross-promotional advertising opportunities. We perform a detailed assessment of these, considering your business and its online marketing goals, including the relevance and credibility of the many available opportunities.
Contact us to discuss your requirements further and choose from our range of Online Advertising Packages
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